The publishing business : a guide to starting out and getting on / Kelvin Smith and Melanie Ramdarshan Bold.

Includes bibliographical references and index.

1 Fundamentals of publishing -- A very short history of publishing -- Why finance matters -- The relationship between different parts of the industry -- Preparing for a future in publishing -- The global and local fundamentals -- Interview: Anne Meadows, Commissioning Editor at Granta and Portobello Books -- Case study: Bertelsmann and Random House -- Interview: Namrata Tripathi, Founder and Publisher of Kokila (Penguin Random House) -- Summary -- 2 The publishing ecosystem -- Varieties of publication -- markets and audiences -- Interview: Alba Proko, Audio Manager, Bookouture -- Print and e-books -- Journals, magazines and newspapers -- Who adds value in the publishing process? -- Case study: Amazon and EBSCO -- Interview: Zaahida Nabagereka, Head of Social Impact, Penguin Random House UK -- Summary -- 3 Writers, readers and intermediaries -- Authors, illustrators, creators and their rights -- Agents and other gatekeepers -- Network and opinion formers -- Channels to readers and buyers -- Case study: Frankfurt Book Fair -- Interview: Ashleigh Gardner, Senior Vice President, Global Publishing, Wattpad WEBTOON Studios -- Interview: Caroline Walsh, Literary Agent, David Higham Associates -- Summary -- 4 Editorial processes -- Policy and planning: list building and market niches -- Commissioning: research, reputation and funds -- Contractual matters: formats and co-editions -- Editorial work: from submission to publication -- Interview: Breanna J. McDaniel, sensitivity reader, author, and Program Manager for the Black Creatives Fund, We Need Diverse Books -- Case study: A Guide for Dummies -- Interview: Peter Blackstock, VP, Deputy Publisher, Grove Atlantic / Publisher, Grove Press UK -- Summary -- 5 Rights -- How different rights developed -- Range of rights -- Who is involved in selling rights -- Case study: The rights potential of children's books -- Interview: Amy Ellis, Head of Rights and Permissions, PLS -- Interview: Victoria Lawrance, Rights Manager -- Adult Trade, Bloomsbury -- Summary -- 6 Design and production -- Platforms and formats appropriate for the content -- Scheduling the publication process -- Controlling costs and establishing prices -- Case study: Horrible Histories -- Interview: Shaun Hodgkinson, Chief Operating Officer, DK -- Interview: Thomas Truong, Publishing Director, Little Tiger Group -- Summary -- 7 Print and digital publishing -- Choosing from a variety of media and formats -- Legalities of publishing in a wired world -- Digital workflow and software standards -- Communication for print and e-publications -- Interview: Jenny Blenk, Associate Editor, Dark Horse Comics -- Case study: Print and digital at the university presses -- Interview: Jeanette Morton, Digital Publisher, Oxford University Press -- Summary -- 8 Marketing, sales and distribution.

"The Publishing Business is an illustrated guide to the book publishing process from writer to reader, passing through the essential publishing activities performed in editorial, rights, design, production, sales and marketing departments. International examples from across the industry, from children's books to academic monographs, demonstrate key responsibilities at each stage of the publishing process and how the industry is adapting to digital culture. This 3rd edition has been updated with more on the role of self-publishing, independent publishers, audio books, the rise of poetry and non-fiction and how the industry is facing up to challenges of sustainability, inclusivity and diversity"-- Provided by publisher.